Whitten & Lublin
Employment and labour law firm serving Toronto and clients across Canada with a consultation-first acquisition strategy.
160+ years combined experience
Toronto & across Canada
Canada-first growth partner
Turn paid media, SEO, and CRO into one growth engine.
Droot Inc. helps small businesses, ecommerce brands, and startups across Canada grow with clearer acquisition strategy, stronger landing pages, and search visibility that compounds over time.
Selected clients
Trusted by teams with serious growth goals.
Droot’s portfolio spans professional services, digital health, and national insurance brands that need sharper acquisition, conversion, and organic growth systems.
Phyxable
Virtual physiotherapy and recovery platform focused on clearer booking journeys, stronger trust signals, and easier conversion into care.
500+ video exercises
Virtual consultation flow
BrokerLink
National insurance brokerage with broad product coverage, large-scale trust needs, and major search visibility opportunities.
1 Million+ customers
100+ insurance companies
Services
Three services. One growth story.
We focus on the parts of growth that most directly influence revenue for Canadian small businesses, ecommerce brands, and startups.
Performance Marketing
Acquire demand with more control.
Launch, repair, and scale paid campaigns across Google, Meta, shopping, and remarketing with better attribution and stronger decision-making.
- Account audits and restructure plans
- Offer, audience, and creative testing
- Tracking, reporting, and budget allocation
CRO Services
Turn more traffic into revenue.
Improve the pages between the click and the conversion, so your media and SEO efforts generate stronger returns without needing constant spend increases.
- Landing page diagnostics and rewrite plans
- Funnel analysis for product, lead-gen, and checkout flows
- Testing roadmap for the highest-friction pages
SEO
Build visibility that compounds.
Grow qualified search traffic with technical clean-up, commercial page strategy, content planning, and local or ecommerce SEO support.
- Technical and on-page optimization
- Service, category, and product page strategy
- Content briefs that connect to revenue goals
Why Droot
Most growth problems are connected. Your agency should be too.
Paid campaigns struggle when landing pages are weak. SEO traffic underperforms when intent and offers do not match. CRO efforts stall when there is no clear acquisition story feeding them. Droot works across the points where these problems meet.
Senior execution
Lean-team friendly
Canada-focused messaging
No fluff reporting
Diagnose the bottleneck
We find the places where spend, traffic, conversion, and messaging are leaking value.
Prioritize the fastest wins
Not every improvement belongs in month one. We focus first on what can create movement quickly.
Build compounding systems
Once the basics are stable, we create testing, measurement, and search visibility that can scale with the business.
Selected work
Recent client work across law, health, and insurance
A snapshot of the kinds of businesses Droot supports when growth needs sharper demand capture, stronger conversion paths, and more resilient search visibility.
Performance Marketing
Whitten & Lublin
Droot supports high-intent legal lead generation with tighter search-to-landing-page alignment, stronger consultation messaging, and better media focus in a highly competitive category.
CRO
Phyxable
Droot focuses the conversion journey around clearer care pathways, stronger booking intent, and simpler movement from education into virtual consultations.
SEO
BrokerLink
Droot’s SEO work supports large-site discoverability, better product-intent coverage, and a stronger relationship between trust, navigation, and search demand.
How we work
A practical engagement model for businesses that need momentum.
Audit and priorities
We start by clarifying what is broken, what is noisy, and what is actually worth fixing first.
Execution and testing
We turn strategy into campaigns, page improvements, content plans, and clearer measurement.
Reporting that matters
You get performance framed around business decisions, not dashboards filled with trivia.
Start the conversation
Need a growth partner that can work across acquisition, conversion, and search?
Tell us about your business, what you sell, where growth is currently stuck, and what kind of support you want. Use the contact form and we’ll reply to qualified inquiries within one business day.